German joined Alliance Advisors in 2022 as Digital Marketing Manager, bringing a Bachelor’s degree in Audiovisual Communications and Media Advertising and a Master’s degree in Digital Marketing and Customer Experience from EUDE Madrid. He is currently pursuing a Master’s degree in Branding, Creativity, and Brand Communication at EsDesign Barcelona.

With a strong foundation in digital marketing and communications, German has built deep expertise across ATL/BTL channels, social media, and content strategy. His background in photography, design, and media production allows him to translate complex ideas into clear, compelling brand narratives for diverse audiences.

In his role as Global Brand Manager, German oversees brand and communications for Alliance Advisors, reporting to the Chief Marketing Officer. He leads brand positioning, corporate communications, brand partnerships, and content partnerships, ensuring the company is consistently and effectively represented online, offline, and at industry events. He collaborates closely with marketing, design, and executive teams to shape messaging, approve campaign and brand assets, and safeguard brand integrity across the company and its subsidiaries.

German’s experience in digital media planning, programmatic advertising, paid search, display, and video has been instrumental in strengthening the company’s presence and reputation. His ability to align brand strategy, communications, and media execution helps drive awareness, engagement, and long-term brand equity.