German joined Alliance Advisors as the company’s Digital Marketing Manager back in 2022, equipped with a Bachelor’s degree in Audiovisual Communications and Media Advertising and a Master’s degree in Digital Marketing and Customer Experience from EUDE Madrid. His strong academic foundation has empowered him with the technical expertise to skillfully navigate various media platforms, ranging from Above-the-Line (ATL) to Below-the-Line (BTL).

With an in-depth knowledge of photography, design, social media, and digital marketing, German’s comprehensive education, paired with his extensive professional experience, allows him to manage projects meticulously and resourcefully. He is a proven leader who collaborates effectively with individuals at all organizational levels.

As the Global Brand Manager, German now oversees the company’s entire brand strategy, ensuring consistency and alignment across all touchpoints. His responsibilities include developing and implementing global branding initiatives, managing cross-functional teams, and representing the brand at key industry events. He also works closely with the marketing and design teams to approve all brand-related materials and marketing campaigns.

German’s expertise in social media, digital media planning, and comprehensive understanding of programmatic advertising, paid search, display advertising, and video advertising has been critical to his success. His ability to develop and execute strategic digital media plans continues to drive brand growth, build awareness, and maximize engagement across global markets.