German Bú joins Alliance Advisors under the role of Digital Marketing Manager, with a bachelor’s degree in audiovisual communications and media advertising. German’s strong educational foundation has provided him with the technical expertise to masterfully execute various media platforms ranging from ATL to BTL.

In his pursuit of professional development, German is currently postulating for a master’s degree in digital marketing and customer experience at EUDE Madrid.

German’s in-depth knowledge of photography, design, social media, and digital marketing is a result of his education, coupled with his vast experience in the field. He has a meticulous and resourceful approach to project management and is a proven leader who effectively collaborates with individuals at all organizational levels.

German’s expertise in social media and digital media planning has been instrumental in his success as a Digital Marketing Manager. He is highly skilled in leveraging digital media platforms to promote products and services, build brand awareness, and engage with audiences. German is also experienced in developing and executing digital media strategies that maximize reach, engagement, and ROI. He has a strong understanding of digital media channels, including programmatic advertising, paid search, display advertising, and video advertising.