Skip to content

Retail Engagement

Alliance Advisors Provides A Full Range Of Retail Engagement Strategies

Every year, Alliance Advisors reaches millions of shareholders through a variety of solicitation strategies to generate voting participation for annual and special meetings. Our campaigns are conducted across a range of retail shareholder profiles for traditional publicly traded companies, retail heavy, Open-End Funds, Closed End Funds, ETF’s, REITS and BDC’s.

We approach your shareholders with the utmost professionalism. Combining the latest technology tools with a high level of human touch, Alliance Advisors has the expertise and infrastructure required to engage with retail shareholders and secure favorable votes for the Board.

Omni-Channel Approach to Retail Engagement

Alliance Advisors uses a coordinated mix of solicitation tools to help move the vote efficiently, reach retail shareholders across communication preferences, and sustain momentum throughout the life of a proxy campaign.

A modern retail engagement strategy cannot rely on a single channel. As response rates decline across traditional methods, an omni-channel approach helps extend reach, improve participation, and support timely vote delivery.

Outbound Telephone Solicitation

Traditional outbound phone solicitation remains an effective tool in the early stages of a campaign, particularly when the objective is to secure a meaningful block of votes quickly.

Read More

While telephone outreach can generate strong early returns, response rates typically decline after the initial weeks, making it most effective when deployed as part of a broader engagement strategy.

Proxy Lite™

Proxy Lite™ is often introduced in the later stages of a solicitation campaign to re-engage shareholders efficiently.

Read More

Using a pre-recorded message, shareholders are prompted to call a toll-free number to vote, and those who answer can be connected to a live operator with a simple key press, reducing friction and improving late-stage response.

Email Campaigns

Email is a fast, cost-efficient way to reach retail shareholders through a branded and secure voting experience.

Read More

It allows shareholders to access voting materials and submit their vote in just a few clicks, making it especially useful for reaching investors who may be less responsive to traditional mail or phone outreach.

Text-to-Vote

Text-to-vote campaigns send shareholders a concise SMS or MMS message that includes a secure embedded link to a voting page.

Read More

This channel offers a simple, mobile-friendly voting experience and is particularly effective for engaging young shareholders who prefer fast digital communication.

QR Code Mailings

QR code mailings can be deployed at strategic points in the solicitation process, particularly when response rates from the initial mailing and follow-up reminders begin to slow.

Read More

By giving shareholders an instant way to access a secure voting page without returning a paper proxy, QR code reminders make participation faster, easier, and more convenient.

Why It Matters

Retail shareholders today are often reluctant to answer calls from unknown numbers, which limits the effectiveness of a phone-only solicitation strategy.

Read More

An omni-channel model allows solicitation efforts to continue when traditional methods begin to underperform, helping campaigns maintain momentum, improve shareholder response, and deliver the required vote on a more timely basis.

Our print/mail/electronic distribution solution allows us to operate at scale, managing initial and follow-up mailings for campaigns involving millions of individual shareholders. In addition, we have an internal design team to provide enhanced solicitation and custom communications, in both print and digital formats.

Why Choose Alliance Advisors for Retail Engagement?

Alliance Advisors is the only proxy solicitor that use digital tools to bolster vote returns.  We have been deploying digital solicitation tools for more than a decade, but their role in corporate and mutual fund proxy campaigns has changed meaningfully as digital tools have become a central component of many successful solicitation strategies, rather than a peripheral add‑on.

Digital channels can deliver votes at every stage of the solicitation cycle, particularly in later phases when traditional methods have been exhausted and timelines are compressed. They can be implemented relatively quickly, scaled efficiently, and configured in a cost‑conscious way when integrated with data‑driven targeting and clear messaging.

The effective use of these tools is both an art and a science which require a nuanced understanding of shareholder behavior, regulatory obligations, and operational constraints. Alliance Advisors has mastered the use of digital tools and our experiences across numerous corporate and mutual fund solicitations proves that a well‑designed digital program—paired with traditional tactics where appropriate—can help companies and funds meet their voting objectives while managing cost and mitigating execution risk

Odd-Lot Program Management

At Alliance Advisors, we manage the entire lifecycle of an Odd-Lot Program from strategy to execution. Our turnkey solution ensures that both your company and shareholders benefit from a seamless, professionally run process.

Our services include:

  • Strategic Program Design
    We tailor the program to meet your company’s objectives, whether cost reduction, corporate housekeeping, or .
  • Custom Offer Materials
    We handle the creation and distribution of customized communications, including letters, forms, and FAQs, to ensure shareholders clearly understand the offer and how to participate.
  • Multi-Channel Communication
    We provide both outbound and inbound shareholder support via phone, email, and mail to facilitate a smooth experience for participants.
  • Tender Processing & Broker Coordination
    We oversee the entire back-end process, from receiving tenders to coordinating with brokers and executing share sales.
  • Regulatory Compliance & Reporting
    We ensure your Odd-Lot Program complies with applicable securities regulations and provide comprehensive reporting throughout the program.

Expected Outcomes

Implementing an Odd-Lot Program can generate meaningful benefits for your company:

  • Lower Shareholder Servicing Costs
    By reducing the number of accounts that need to receive materials, vote proxies, and be maintained in systems, companies can save thousands annually.
  • Cleaner Shareholder Records
    Eliminates outdated or low-activity accounts, resulting in a streamlined and more accurate shareholder base.
  • Enhanced Shareholder Experience
    Odd-lot holders are often individuals who prefer a simple way to sell shares. The program gives them a convenient, often commission-free exit.
  • Proxy Efficiency
    With fewer shareholders to contact during proxy seasons, your company saves significantly on mailing, solicitation, and follow-up costs.

Why Companies Choose Our Odd-Lot Programs

We bring expertise, efficiency, and care to every program we run. Whether you’re looking to save costs, prepare for a proxy vote, or clean up your shareholder registry, our Odd-Lot Services deliver measurable ROI.

Let us help you streamline your shareholder base while giving your investors a hassle-free solution.

New York Washington DC • Toronto Vancouver
London  Durban  Taipei Hong Kong Seoul

New York

800 3rd Ave Fl 17
New York
NY 10022

Get in touch

Global Headquarters

The Overlook Corporate Center
150 Clove Road, Suite 400
Little Falls. NJ 07424

Get in touch

Europe Headquarters

Tower 42
25 Old Broad Street
London, EC2N 1HN

Get in touch

APAC Headquarters

23/F One Chinachem Central,
22 Des Voeux Road Central,
Central, Hong Kong

Get in touch

Canada

400 – 22 E 5th Avenue
Vancouver, BC V5T 1G8

Get in touch

Alliance Advisors is an independent advisory firm focused on Shareholder Meeting Advisory, Shareholder Engagement, Compensation, Governance & Sustainability services through our global network.

We go beyond, from development to execution of bold, client-first strategies, resulting in winning outcomes.

Our Services